Platforms
Five feeds,read continuously.
Reddit
Memory
Threads with long memory: routines, comparisons, slow burns.
X
Speed
The fast read: launches, takes, what is being argued about today.
TikTok
Ignition
Where cosmetics ignite: the first spike usually shows here.
Instagram
Surface
The brand surface: campaigns, creators, comment heat.
YouTube
The settling review
The deep reviews that settle whether a riser holds.
The field
A wide net, narrowed to a confident set.
20,000+
Brands in the watched field
3,100+
Scored across the boards, and counting
The wide field is everything the agents watch. The scored set is what the live boards have resolved so far. No number floats free: every score opens the posts it came from.
The board
The board, niche by niche.
The board
Live now
Fragrance
LiveSkincare
LiveMakeup
LiveHaircare
LiveBody care
Live
Staged next
Functional beverages
Staged nextEnergy drinks
Staged nextHydration
Staged next
How a niche goes live
From staged to live.
Staged
On the board as a promise, sources not yet wired.
Sources wired
Its own feeds connected across the five platforms.
Reading begins
The agents start reading the niche continuously.
Scored
Its own seed list and scoring curve, brands resolving.
Live
The board opens, ranked and ready on a desk.
Niches are added deliberately. Each one earns its place on the board, never a name dropped in before the read is real.
What we leave out
Three things we refuse.
Fads, giveaways and bought noise are filtered, not celebrated.
No private data: agents read the open field only, never behind a login.
Thin evidence is labeled early, never inflated.
The promise
No number floats free. Every score opens the posts it came from.
Residency
Read where we operate. Processed and stored in the EU.
The desk
See the field from a desk.
The watched field becomes a ranked board the moment you open a desk. Start with the live cosmetics board, or ask us to set up your own.