20,000+
Brands in the watched field
0 to 100
Momentum, recomputed continuously
4
Status reads, plain words
Daily
The brief lands by morning
The desk
The case file you walk in with.
Every name on the board opens into a dossier. This one is a specimen, the same anatomy the live desk draws for every brand it watches: the read, the gauges, the evidence behind them.
Specimen dossier
Specimen 047
Rising in skincare. Momentum building from a low base, three reads in.
61
Rising
54
Solid
38
Weak fit
- TikTok
- Reddit
- Instagram
- YouTube
Why it exists
The fair is too late.
New brands break in the open field months before they reach a fair stand. Prodrom reads the break as it happens, while the name is still reachable.
Inside the desk
Four instruments, one desk.
The directory
Every tracked brand in one ranked field, so you choose where to look first.
The dossier
One brand in full: the case file you walk into the meeting with.
The daily brief
What moved overnight and why it matters, before your first call.
Spike alerts
The moment a name jumps its band, you know.
In your pocket
Ask the agent.
The same desk answers in Telegram. Ask about any brand in plain language and the agent replies with the score, the status and the evidence. It remembers what you asked last month.
Method
Read, classify, score.
Read
Agents read the open field continuously: threads, posts, comments, videos.
Classify
A language model classifies every mention: which brand, which niche, real talk or noise.
Score
Every brand resolves to a momentum score from 0 to 100, normalized within its niche and smoothed over time.
Audience
Who it serves.
Buyers
The people who decide what earns scarce shelf at the gate. They want the name before the market agrees on it.
Agents
The people who bring brands to the channel. Their edge is walking in first with the right name.
One desk per decision maker. We onboard slowly, on purpose.
Access
Get a desk.
Prodrom opens one desk at a time. Tell us who you are, what you decide and what categories you cover. We take it from there.
or write to us at hello@riveln.com